Monthly Archives: October 2009

For as active as iPhone application development community is, achieving success in iTunes has been an elusive affair for those who participate in this vertical. The two main obstacles presented to anyone who wants to create an iPhone applications are: one, finding resources/developers with the right skill set; and two, marketing the application after the application has been submitted. The bad news is Apple keeps iTunes a black box. Unless your application has been reviewed or mentioned on review sites or blogs, no one will be able to find your application outside of iTunes. This makes marketing your application relatively difficult. Here's the good news: the cost to build an iPhone application should come down substantially as it no longer requires a developer with an exclusive knowledge to a specific technology to build an application for iPhone.